The alder tree
1-5. Who needs Morning care
-Busienss men who often attend drinking parties or women who dislike alcohol
-Business beginners who find it difficult to break atomosphere by leaving the drinking tables.
-People who would like to take careof colleagues and friends in parties or gatherings.
2. COMPETITION
1. Background ofmarket establishment (domestic)80% of alcohol c
In this situation, one ofthe ways to keep their market share for each producer is having innovative technologies. Inthe makgeolli industry, producers are trying hard to develop technologies for better taste and longer shelf life. Those kinds of technology innovations, which were previously explained, affect marketing ofthe product. With these technologies, marketing network for makgeolli exten
and taste of Orient. So our marketing will focus on those two concepts with active and close promotion to consumer.
3.4. Strategies(4Ps)
①Price
The white sheep’s competitor is not some royal and expensive drinks like whisky, wine, and so on, but the beer which has been solved around sports games. So our white sheep’s price should not be expensive than common American beers in star
inthe long run. Hong Kong has a combination ofthe Western and Eastern culture and that their consumption pattern is similar tothe Korean consumers which seem to make our business more profitable. Also, once we position ourselves inthe Hong Kong market, it will be much easier to enter the mainlandChinese market. Chinese consumers tend to think that products that succeed in Hong Kong are premi
the “Business Liquor with little harm in health “
Not so big success of Soju in western market unlike Japan
not enough identification of Korea to reach Americans’ recognition
Identity of Soju is equivalent of identity of Korea ( cultural product )
Positioning as “Oriental (representative) liquor” utilizing success in Japan
and China
Americans prefer Japanese culture
U.S Alcohol-beverage MarketMarket Scale : $ 125billion Andmarketis growing continuously.
The beer 49% ofthemarket, Whisky 31%, The wine 14%
Japanese Sake, Chinese liquor from East Asia is growing continuously.
Bud-wiser > Miller > Moulson Coors
3 major beer companies account for
80% ofthemarket shareInvent U.S. style
‘Makgulry’
Through R&D
Analyze Market
A
In 1999 their sales amount reached at 2.3 trillion won and next year it improved to 3.5 trillion won andin 2001, 5 trillion won, andthe next year it accomplished to reach to 6.3 trillion won which is 3 times bigger than 1999’s. E-mart makes rapid increase inthe number of stores as well. In 2000, they had 28 stores but at this moment they are operating 71 stores. It means it is doubled in 4 y
4. Why Chinese marketis crucial
China has a large pool of under-served patients, representing the next biggest opportunity for the leading medical device manufacturers. China remains the world’s most populous country inthe world andis simultaneously home to a large patient base. China is home to more than 100 million people who are 65 or older which illustrates that it’s a country that
to remember that guanxi isin higher priority than the law is. Even illegal processes can be done through guanxi. It is explained well inthe case of using the old Chinese characters in advertising which is banned by government and closing down Bund boulevard where is always crowded for making the shoot.
As an entrepreneur who is starting up a business or penetrating into a new market, making
to successfully remain as one ofthe few survivors inthe US automobile market. Hyundai in fact had a 14% rise in sales in January 2009, compared tothe figures inthe previous year .
General Flow ofthe Report
This report focuses on Hyundai motor company inthe United States automotive market. It is about the unanswered questions of how Hyundai has survived through the credit crunch and e